Similar to the confusion over the difference between sdk and api, their places within the programmatic supply chain significantly differ and are worth explaining.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
But what does that actually mean? What is an RTB platform and why is it so important for digital marketers? Let’s get the answers to these questions and more.
Este proprietário de uma empresa deseja elaborar uma campanha do vídeo do Google de modo a garantir que as pessoas pensem nessa marca nos momentos de tomada por decisões. Qual objetivo de marketing se conecta a tal meta?
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
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This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
Now you can see the full statistics of your requests: how many requests were registered, to which companies, and to which countries.
The latter sends an ad request to DSPs and Ad Networks which, if deciding to bid on ad, send the bids with maximum bid value along with location of advertising content.
And we succeeded. Still, small bugs had crept into the release. That's why we're publishing a more info patch today: so you can enjoy the service, and we can move on to some bigger tasks with peace of mind. Changelog
This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.